When Laurens Verbeke, Jordy De Loose and Nicolas Coudeville went mountain biking in Italy a few years ago, they didn't choose a traditional bike, but an electric one.
As their trip went on, they started to realise that e-bikes are both as fun as they are functional. Together they went on to found Joule. As well as distributing, selling and leasing bikes, Joule also takes care of maintaining them via mobile workshops that travel to the customer’s home or office.
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