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Privacy policy

Joule NV is committed to protect your privacy and takes its responsibilities regarding the security of customer personal information very seriously. For more detailed information about privacy legislation, please do not hesitate to read the General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC) (the "GDPR").


Your personal data are handled by:

Joule NV

Avenue de Rooigem 455

9000 Ghent

Enterprise number: BE0689591113

To contact us:


1. Scope of Application.

As used in this Policy, the terms "using" and "processing" of Personal Data (as defined below) include subjecting the personal information to statistical or other analysis and using or handling personal information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring as detailed in this Privacy.

Joule ("we" or"us") provides this Policy to inform you of our policies and procedures regarding the collection, use and disclosure of Personal Data of any person who uses the Website and the Services provided thereon (the "Users" or "you").

2. What information do we collect?

Joule collects and processes two types of information: (i) information Users provide to us and (ii) information relating to the User's use of the Website (collectively the "Personal Data"). Personal Data shall have the meaning ascribed to it in applicable Belgian and European law.

(i) Information you provide to us:

When you access the Website, send us an email or communicate with our customer service, you are voluntarily providing us with certain Personal Data that we collect and process. Such personal information may include but is not limited to your name, date of birth, physical address, phone number or email address. Should you give us details about another person, you hereby confirm that you fully respect the GDPR doing so and that you received every necessary authorization therefor.

Additionally, when you contact our customer service or anyone of the Joule staff, when you give us feedback or when you participate in any promotion, we may keep a record of that correspondence and collect the necessary information to classify your question/participation, respond to it and, if applicable, investigate any breach of this Policy.

(ii) Information we learn about you from your use of the Website:

We may collect or process your IP address and certain non-personal information or aggregated data about how and when you use the Website. This information is usually of a technical nature (device settings and information, including but not limited to the type of browser, operating system, keyboard language, screen resolution, IP address, location, etc.) and behavioral nature (the actions taken by you on the Website, including but not limited to access times, pages requested, actions executed, etc.) and is used to compile statistical data about the use of our Website.

3. Purposes of collecting information

Joule only collects the Personal Data for the following purposes:

i. Compliance with legal obligations (Art. 6, §1, c) of the GDPR):

We may also process your Personal Data in order to comply with the law, to complete all legally obligated paperwork in each country/region in which either the User or Joule is active or in case of illegal use, when we receive orders from legal authorities.

We may also verify the respect of your obligations set out in our Policy and investigate fraud and infringements on all applicable rules and regulations.

ii. Legitimate interests (Art. 6, §1, f) of the GDPR):

Beyond the collection of your Personal Data to provide our services or to comply with legal obligations, we may collect and use your Personal Data for the following purposes: 


a. Improve user experience:

Tracking your use of the Website will allow us to personalize our services, and it will allow you to correctly use the Website. This will also allow us to learn more about User preferences and general trends on the Website in order to improve the quality of the Website and personalize your experience.

b. Provide customer service:

We will perform general customer administration by responding to your questions, treating your requests or troubleshooting any problems.

c. Perform marketing actions:

We can contact you with tailored suggestions and information about events and other products or services as well as communications about the Website and/or Joule.

You can choose to opt-out at any time of marketing promotions from Joule and/or mail/email correspondence from Joule if you do not want your Personal Data to be used anymore for any of the aforementioned purposes. If you do not want to receive commercial communications from us anymore, you can choose to unsubscribe from such commercial communications at any time by sending us an email at

d. Generate statistics and perform statistical analysis:

We may generate anonymous statistics about the (use and Users of the) Website in order to improve it and to perform statistical analysis.

e. Sharing anonymous information with third parties:

Some of your Personal Data could be disclosed to other companies of our companies group to improve our services (for example to our start-up studio Lab Box SA/NV, to the other start-ups of our start-up studio, to D'Ieteren Automotive SA/NV or to other companies of the same companies' group). No Personal Data will ever be disclosed to third parties for marketing, advertising and promotional purposes. Only anonymous information might be disclosed to third parties for marketing, advertising and promotional purposes as well as for statistical purposes for mobility trends.

Should you wish to know in more details to which third parties your Personal Data and which Personal Data have been disclosed, please refer to section 6 below ("your rights").

iii. Other processing:

We will always request your consent before using any Personal Data for a purpose other than those that are set out in this Policy.

4. Security of your Personal Data

In order to prevent the loss, misuse and alteration of your Personal Data, Joule has implemented a variety of appropriate technical and organizational security measures conform with or exceeding industry standard technologies, in order to safeguard the confidentiality of your Personal Data and ensure your online safety. However, Joule cannot guarantee that unauthorized access will never occur.

Joule uses its best efforts to protect the confidentiality and security of your Personal Data.

In case of violation of your Personal Data, Joule undertakes to notify the Data Protection Authority without delay and, if possible, not later than 72 hours after becoming aware of such violation.

Joule shall in no event be liable for any direct or indirect damages that result from a wrong or illegal handling by third parties.

5. Data retention period

We do not process your Personal Data any longer than is necessary for the purposes set forth in this Policy: we do store your Personal Data as long as the process of your Personal Data is necessary to allow you to make use of our Website. Your Personal Data are deleted or anonymized after a period of maximum three years following our last exchange or for a longer period when we are legally obliged to do so.

6. Your rights

Exercise of your rights is free of charge and can be done at any time provided that it is authorised by law. If and to the extent provided under applicable Belgian and European law, you shall have the right:

a) to obtain from Joule confirmation as to whether or not your Personal Data is being processed and, where that is the case, you shall have the right to access such Personal Data being processed;

b) to obtain from Joule, without undue delay, the rectification of inaccurate or incomplete Personal Data;

(c) to obtain from Joule the erasure of Personal Data;

d) to obtain from Joule the restriction of processing of your Personal Data;

(e) to receive the Personal Data in a structured and commonly used, machine-readable format and have such Personal Data transmitted;

f) to object to processing of your Personal Data and to object at any time and without any justification to the processing of your Personal Data and/or to the transmission of your Personal Data to third parties.

These rights can be exercised by sending an email to or sending a letter to Joule, Rooigemlaan 455, 9000 Ghent.

Should you consider that the processing of your Personal Data infringes applicable law, you have the right to lodge a complaint with the supervisory authority (the Data Protection authority) by sending an email to or any other email address provided by the authorized supervisory authority(  

7. Modifications to this Policy

We reserve the right to modify this Policy at any time. Any changes to the Policy will be published on the Website. In case of significant changes to the Policy that results in Joule using your Personal Data in a manner materially different from that stated at the time of the collection, we will provide you with a specific notice on the Website and/or send you an email notification.

8. Legislation and competent courts

This Policy is governed by and construed in accordance with the Belgian legislation that is exclusively applicable to any potential dispute.

Any dispute arising under, or in connection with, this Policy shall be settled exclusively by the competent courts of Brussels, Belgium.

9. Questions

If you have any further questions about our Policy or its implementation, please contact  

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